Supporting Sustainable Food Consumption: Mental Contrasting with Implementation Intentions (MCII) Aligns Intentions and Behavior

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Supporting Sustainable Food Consumption: Mental Contrasting with Implementation Intentions (MCII) Aligns Intentions and Behavior

With growing awareness that sustainable consumption is important for quality of life on earth, many individuals intend to act more sustainably. In this regard, interest in reducing meat consumption is on the rise. However, people often do not translate intentions into actual behavior change. To address this intention-behavior gap, we tested the self-regulation strategy of mental contrasting wit...

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Mental Contrasting and Implementation Intentions

It did not really matter what we expected from life, but rather what life expected from uso We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life-daily and hourly. Our answer must consist, not in talk and meditation, but in right action and in right conduct. Life ultimately means taking the responsibility to find the rig...

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When planning is not enough: Fighting unhealthy snacking habits by mental contrasting with implementation intentions (MCII)

In two experiments a self-regulatory strategy combining mental contrasting with the formation of implementation intentions (MCII) was tested for its effectiveness in diminishing unhealthy snacking habits. Study 1 (N1⁄4 51) showed that participants in the MCII condition consumed fewer unhealthy snacks than participants in a control condition who thought about and listed healthy options for snack...

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ژورنال

عنوان ژورنال: Frontiers in Psychology

سال: 2016

ISSN: 1664-1078

DOI: 10.3389/fpsyg.2016.00607